Your Privacy Rights
Personally Identifiable Information
In general, you can visit ATLANTIC LASER on the Internet without telling us who you are and without giving any Personally Identifiable Information about yourself. There are times, however, when we or our partners may need information from you.
Personally Identifiable Information refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as registering for a membership, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to elect to engage in these activities; however, we may ask that you provide us Personally Identifiable Information, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information. When ordering products or services on the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Using and Sharing Personal Info
The following paragraphs describe in more detail how ATLANTIC LASER may use your Personally Identifiable Information and with whom we may share it. Depending on the type of ATLANTIC LASER Web site you are visiting, one or more of the paragraphs may apply. For example, if you order a product from ATLANTIC LASER Web site, your information will be handled as described in such paragraphs as Fulfilling Your Transaction Request and Marketing Use.
Fulfilling Your Transaction Request
If you request something from ATLANTIC LASER Web site, for example, a product or service, a callback, or specific marketing materials, we will use the information you provide to fulfill your request. To help us do this, we may share information, with others, for instance, other parts of ATLANTIC LASER Business Partners, financial institutions, shipping companies, postal or government authorities (for example, Customs authorities) involved in fulfillment. In connection with a transaction we may also contact you as part of our customer satisfaction surveys or for market research purposes.
Unless you tell us not to use your information, we may use your Personally Identifiable Information to contact you about offers or promotions from ATLANTICLASER.com, ATLANTIC LASER affiliated companies or subsidiaries. Other than as set forth herein, we will not sell or lease your email address to third party advertisers to solicit you directly. However, ATLANTIC LASER may share Personally Identifiable Information (but never your email address) with our marketing partners in order for them to offer you additional products and services that ATLANTIC LASSER believes may be of interest to you. Although we only work with third parties whom we believe to be reputable, our marketing partners may have different privacy policies and practices than PrinterEssentials.com. We encourage you to review our marketing partners privacy policies to further understand their procedures for collecting, using and disclosing your information. We are not responsible for the privacy practices of our marketing partners or any other third parties. If you decide that you would like to discontinue receiving promotional materials from these or any third parties, please contact them directly.
CALIFORNIA RESIDENTS: YOUR PRIVACY RIGHTS. Effective January 1, 2005, companies that collect personally identifiable information (PII) from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided or (2) provide a mechanism by which a consumer may opt-out of having their information shared with third parties. We have elected the second option and you may request that your personally identifiable information not be shared with third parties by sending your request, including your full name, email address and postal address to: ATLANTIC LASER Attn: Privacy Manager
If at any time you no longer wish to receive offers from ATLANTIC LASER, you may unsubscribe through this website or by using the unsubscribe option within any promotional offer. In compliance with the CAN-SPAM Act, you will be removed entirely from our email list and will no longer receive offers from us. If you have registered or submitted personally identifiable information under more than one email account, you must submit separate unsubscribe requests from each account.
ATLANTIC LASER uses software and third-party sources to validate the accuracy of personally identifiable information provided and/or filter suspicious data. You may change, correct or update your information by contacting customer service through our Contact Us page. Changing or deleting your information or otherwise opting-out of receipt of communications from ATLANTIC LASER will change or delete the data only in our database for purposes of transacting future business on our sites and for managing future communications from PrinterEssentials.com. These changes and deletions will not change or delete information already collected as part of a particular transaction.
Information Security and Quality
ATLANTIC LASER intends to make every effort to protect the quality and integrity of your Personally Identifiable Information. We implement technical and organizational measures, such as encryption methodologies, to help us maintain your information securely and accurately.
Safe Shopping Guarantee
ATLANTIC LASER intends to make every effort to protect the integrity of your transaction. In addition to our secure encryption technologies we guarantee that every online transaction you make will be 100% safe. Our secure server software encrypts all of the information that you give, ensuring that your transactions with us stay private and secure. Every purchase you make at ATLANTIC LASER is backed by our security guarantee - if any unauthorized use of your credit card occurs as a result of your purchases with us, notify your credit card company in accordance with its rules and procedures. If, through no fault of your own, the credit card provider finds credit card fraud but does not completely waive your liability, ATLANTIC LASER will reimburse you for the remaining liability up to a maximum of US $50.00. This guarantee applies to credit card purchases made using the ATLANTIC LASER.com secure server.
Cookies, Web Beacons, and other Technologies
We sometimes collect non-identifiable information from visits to our Web sites to help us provide better customer service. For example, we keep track of the domains from which people visit, and we also measure visitor activity on ATLANTIC LASER Web sites, but we do so in ways that keep the information non-identifiable. This anonymous information is sometimes known as clickstream data. ATLANTIC LASER or others on ATLANTIC LASER'S behalf may use this data to analyze trends and statistics and to help us provide better customer service.
Also, when we collect personal data from you in a transaction, we may extract some information about that transaction in a non-identifiable format and combine it with other non-identifiable information such as clickstream data. This information is used and analyzed, at an aggregate level only, to help us understand trends and patterns about our website. This information is not reviewed at an individual level. If you do not want your transaction details used in this manner you can disable your cookies.
Some ATLANTIC LASER Web sites also use Web beacons or other technologies to better tailor those sites to provide better customer service. These technologies may be in use on a number of pages across ATLANTIC LASER Web sites. When a visitor accesses these pages, a non-identifiable notice of that visit is generated which may be processed by us or by our suppliers. These Web beacons usually work in conjunction with cookies. If you do not want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies.
If you turn off cookies, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.
Certain companies help us deliver interactive on-line advertising such as banner ads. These companies may collect and use information about customers to help us to understand better the offers, promotions, and types of advertising that are most appealing to our customers. After it is collected the information is aggregated so it is not identifiable to a specific individual.
Disclosures Required by Law
Under certain circumstances, it is possible that Personally Identifiable Information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders.
Technology will increasingly help give you more control over your Personally Identifiable Information. It will also help organizations to manage their privacy practices and policies. ATLANTIC LASER supports the development of privacy technologies to help achieve goals that create greater trust and confidence in the way Personally Identifiable Information is handled.
Links to Non ATLANTIC LASER Websites
ATLANTIC LASER Web sites may contain links to other Web sites. ATLANTIC LASER is not responsible for the privacy practices or the content of those other Web sites.
Notification of Change
If you have a question about this statement or you would like to modify your Personally Identifiable Information, you can contact our customer service department via the contact form on our Contact us page to the ATLANTIC LASER Web site coordinator. You can also contact us via postal mail at the below address if you have a question about ATLANTIC LASER handling of your information.